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PostPosted: Thu Mar 30, 2006 7:55 pm 
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Check this out:

http://www.steelcitysfinest.com/hondaaccordad.htm

There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film
took
606 takes. On the first 605 takes, something, usually very minor, didn't
work.

They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost six million dollars and took three
months to complete including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free viewings" (Honda isn't
paying a dime to have you watch this commercial).

When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.

There are six and only six handmade Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
film.

Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voice-over is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten.

They fell off their chairs when they found out it was for real.

Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.

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PostPosted: Fri Mar 31, 2006 10:03 am 
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I've watched that thing a dozen times or better. Very impressive.

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PostPosted: Fri Mar 31, 2006 10:16 am 
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I saw it, too. Just think, if they didn't pay those advertisers all those bucks, and there weren't so many idiot high paid execs--they could actually make their efficient vehicles CHEAPER for more people to buy!! (10%?, 20%?)
Most advertisers and most execs are wastes of resources and animal tissue, and should be composted to replenish our 2/3 depleted soils. :twisted: :P

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Last edited by Johhny Electriglide on Fri Mar 31, 2006 12:31 pm, edited 1 time in total.

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PostPosted: Fri Mar 31, 2006 10:31 am 
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Johhny Electriglide wrote:
I saw it, too. Just think, if they didn't pay those advertisers all those bucks, and there weren't so many idiot high paid execs--they could actually make their efficient vehicles cheaper for more people to buy!!
Advertisers and most execs are wastes of resources and animal tissue, and should be composted to replenish our 2/3 depleted soils. :twisted:




Not to be to flippant, Johnny. Your Avatar :wink: Eagle is a beautiful advertisement for who you are. Not a bad thing by the way. Did you design it? Each person adds value to our lives even add makers can play hit and miss adds that we buy or castigate but overall we buy because add makers make us want things we probably never needed to begin with but still add a sense of worth to our lives.

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