Check this out:
There are no computer graphics or digital tricks in the film. Everything
you see really happened in real time exactly as you see it. The film
606 takes. On the first 605 takes, something, usually very minor, didn't
They would then have to set the whole thing up again. The crew spent
weeks shooting night and day. By the time it was over, they were ready
to change professions. The film cost six million dollars and took three
months to complete including full engineering of the sequence.
In addition, it's two minutes long so every time Honda airs the film on
British television, they're shelling out enough dough to keep any one of
us in clover for a lifetime. However, it is fast becoming the most
downloaded advertisement in Internet history. Honda executives figure
the ad will soon pay for itself simply in "free viewings" (Honda isn't
paying a dime to have you watch this commercial).
When the ad was pitched to senior executives, they signed off on it
immediately without any hesitation - including the costs.
There are six and only six handmade Accords in the world. To the horror
of Honda engineers, the filmmakers disassembled two of them to make the
Everything you see in the film (aside from the walls, floor, ramp, and
complete Honda Accord) are parts from those two cars. The voice-over is
Garrison Keillor. When the ad was shown to Honda executives, they liked
it and commented on how amazing computer graphics have gotten.
They fell off their chairs when they found out it was for real.
Oh, and about those funky windshield wipers. On the new Accords, the
windshield wipers have water sensors and are designed to start doing
their thing automatically as soon as they become wet. It looks a bit
weird in the commercial.