Good question and I still have days where I ask my self the same question....LOL
The main reason why we got involved in this business was our love of the Australian outback, camping, exploration and landscape photography and showing people the unique and beautiful place we live in.
We love the Kimberley specifically and we believe it is one of the last remaining Wilderness Frontiers which needs to be preserved and protected but at the same time shared with as many people who wish to step outside their comfort zone and enjoy the Adventure it provides.
The industry also has bad parts to it and it seems to miss treat clients or not even care once they've paid their fare and it seem the big boys (Multinational operators) are the worst offenders so I've also taken up a role to educate people who wish to explore this region by starting a blog on the Kimberley (http://www.kimberley-adventure-tours.com
I've still got enough passion and drive to keep fighting for the environment and the better good of the clients, but once that diminishes it might be time to hang up my boots....LOL
Take care and look forward to talking with you soon,