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Greening perceptions: Easy techniques toward building an environmental image
5 instant ways to project a green image.
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Presenting an environmental image is becoming more important in business today. As the automotive and utility industry begin to seriously focus on hybrid vehicles and fuel efficiency, it is clear that being environmentally minded has nothing to do with Birkenstocks and it has everything to do with progress. Being green gives business a competitive advantage and is particularly adventitious for B2B suppliers and professionals who serve industries that desire to be more environmental friendly. While most businesses don’t have the resources for an environmental RandD department it doesn’t mean you can’t go green.
The first step to building an environmental image is to acknowledge and act on the sustainable approach to doing business. Sustainable choices are those that have the smallest impact on the environment, such choosing natural products, having your stationery printed on recycled paper, upgrading to energy efficient electronics and purchasing items that are produced locally which reduce the amount of fossil fuel used for transportation. Being sustainable is about running your business while being innovative and finding new ways to conserve natural resources and consume fewer products that harm the environment.
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