To promote and carry out programs that protect natural beauty in the environment, preserve and enhance landscapes and streetscapes, protect historical and cultural resources, promote the enhancement of scenic approaches and setting of cities and towns, improve community appearance, and foster establishment and preservation of scenic road systems.
To promote education of the public about the economic, social and cultural benefits of protecting and enhancing scenic resources and community appearance.
To coordinate local, regional and state efforts to preserve and enhance visual resources.
To provide information to appearance commissions, garden clubs, historic preservation groups, environmental organizations, civic groups, government agencies and other individuals and organizations interested in preserving and enhancing visual resources.
To research, study and analyze federal, state, and local policies affecting visual resources.
To encourage and foster any other such activity that has the purpose of promoting appreciation and preservation of scenic resources.