Pollution from toxic chemicals threatens life on this planet. Every ocean and every continent is contaminated, wildlife everywhere has been seriously affected, and there is growing evidence of harm to humans as well. WWF's Toxic-Free Future site highlights the workof WWF's Global Toxic Chemical Initiative, which explores the effects of toxic chemicals on the planet. Users can learn more about toxic chemicals, their effects on the natural world, and the profound implications for all life on Earth, including humans. The site features a wide range of information and resources for the novice and the expert, focusing on three interrelated areas of WWF's Toxic Chemicals Initiative: endocrine disruptors, persistent organic pollutants (POPs), and agricultural pesticides. The extensive information includes a recommended reading list and links of interest, as well as information on the history and development of toxic chemical science, and an overview of WWF's own work in the field of toxic chemicals. The "What Can You Do" section features information about what people can do every day to reduce their reliance on toxic chemicals, and includes WWF's own tips and non-toxic "recipes" available for printing out or onscreen reading. Here, users can learn helpful hints such as how to choose household chemicals that are least harmful, how to safely dispose of household chemicals, and how to make their own nontoxic cleansers and insecticides. With the release of this new site, WWF hopes to spread the word about toxic chemicals and their profound effect on our world, to provide access to information and resources that will enable users to learn more about this complex and important issue, and to help reduce everybody's reliance on toxic chemicals. In short, WWF hopes to let users know that we can have "toxic-free future:" by taking action today, we can leave our children a living planet.