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Category:
Organizations >
Ecosystems > Oceans
The Ocean Project
A new network of aquariums, zoos, museums and others working together to increase public awareness about the oceans.
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Detailed Information:
The Ocean Project is a new initiative that intends to create in people a lasting, measurable, top-of-mind awareness of the importance, value, and sensitivity of the oceans. We believe that the single greatest impediment to healthy and productive marine and coastal areas is the public's low level of ocean awareness. Through unprecedented collaboration among aquariums, zoos, science, technology, and natural history museums, and other educational institutions, The Ocean Project aims to significantly increase the success of ocean conservation. We will also collaborate with local and national nonprofit conservation and environmental organizations to actively involve people in conservation activities in their communities and better connect them to the oceans.The Ocean Project, originally called the Ocean Awareness Campaign, seeks to complement and build upon the work of existing institutions and organizations. We have just completed a comprehensive study to understand how and why people think about the oceans the way they do, what people know, and the gaps in public awareness about the oceans and related conservation issues.
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