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Category: General Information

Nordlicht-climate campaign



Nordlicht is a public campaign for climate protection by energy saving and traffic reduction.
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Address:
Projekt Klimaschutz
Dr. Friedemann Prose
Institut fuer Psychologie
Universitaet
D-24098 Kiel

Phone: 49-431-880-2974
Fax: 49-431-880-1559
E-Mail: klima@psychologie.uni-kiel.de
Website: http://www.psychologie.uni-kiel.de/nordlicht/nordlihp.htm
   


Detailed Information:
Nordlicht (northern lights) is a public campaign for climate protection by energy saving and traffic reduction. With a strategy of Participative Social Marketing we try to stimulate citizen activity against greenhouse effect and global warming. The concept is based on social psychology.


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