When Rebecca Prince-Ruiz recalls how her eco-friendly movement Plastic Free July has progressed over the years, she can’t help but smile. What began in 2011 as 40 people committing to going plastic-free one month a year has gained momentum to 326 million people pledging to adopt this practice today.
“I’ve seen that uptick in interest every year,” says Ms Prince-Ruiz, who is based in Perth, Australia, and author of Plastic Free: The Inspiring Story of a Global Environmental Movement and Why It Matters.
“These days, people are taking a hard look at what they are doing in their lives and how they can seize an opportunity to be less wasteful,” she says.
Since 2000, the plastics industry has manufactured as much plastic as all the preceding years combined, a World Wildlife Fund report in 2019 found. “The production of virgin plastic has increased 200-fold since 1950, and has grown at a rate of 4% a year since 2000,” the report says.
This has spurred companies to replace single-use plastic with biodegradable and compostable packaging designed to dramatically reduce the toxic footprint plastics leave behind.
In March, Mars Wrigley and Danimer Scientific announced a new two-year partnership to develop compostable packaging for Skittles in the US, estimated to be on shelves by early 2022.
It involves a type of polyhydroxyalkanoate (PHA) that will look and feel the same as plastic, but can be thrown into the compost where it will break down, unlike regular plastic that takes anywhere from 20 to 450 years to fully decompose.